Launching 30 June --d --h --m
Play our story

92% BAMBOO. 0% COMPROMISE. 100% HONEST.

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Launching 30 June 2026

Six months ago, we shut Rudie down.

No spam. Just the launch, the offer, and the occasional honest update.

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The Rudie Recovery

Watch why we went dark, and what we built.

A short film on three years, hundreds of samples, and the underwear we tore down to the fibre and rebuilt.

Watch The Rudie Recovery

92% bamboo

Seaweed gusset, leak-resistant

0% compromise

Natural odour control

Breathable, moisture-wicking

Why Rudie is different

Honest from the inside out.

Rudie Traditional period underwear
Bamboo-rich fabric No
Seaweed gusset No
No compromise on comfort Often no
Honest fibre disclosure Rare
Up to 70% less synthetic No
Rudie material

Materials

Built honest, from the fibre up

Tap each material to see it up close. Every layer is chosen to do more with less plastic.

Launching 30 June 2026

The most honest underwear
we've ever made.

Join the early-access list and be first through the door, with a founding-member offer when we open.